Sponsor the morning inbox of Australians over 50 — nationally
Morning Post is the free daily newsletter Australians aged 50+ open, read and trust — in every capital city. Become the national sponsor of your category, in all six editions at once, exclusive to you.
Own your category. Across every edition.
Your brand appears in every capital-city edition on your day, every week — not a one-off ad buy, a standing presence in a daily reading habit right across the country.
Claim your category
One national sponsor per category. Sign it and no competitor of yours appears anywhere in the network — not in any city, not on any day.
Run across all six editions
Your message lands in Melbourne, Sydney, Brisbane, Perth, Adelaide and Canberra — the same morning, every week, as a standing national presence.
We do the rest
Send us your copy, or we'll write it for you at no charge. You approve everything before it runs, and get one plain-English report across the whole network each month.
| Masthead placement | "Today's edition brought to you by [your business]" at the top of every edition on your day, in all six cities |
| Native message | A headline, 40–80 warm plain-English words and your link, beneath the local news in every edition |
| National category exclusivity | One sponsor per category across the whole network — your competitors can't buy in around you anywhere |
| Creative included | We write and lay out your message for free, tuned to how our readers like to be spoken to |
| One national report | Sends, opens and clicks across every city, every month — real numbers, honestly reported |
| No lock-in | Billed monthly, cancel anytime |
Inside the morning read — not beside it
Two placements in every edition, in all six cities. No banners, no clutter — it looks like it belongs, because it does.
Your headline goes here
Two or three warm, plain-English lines about your business — the offer, the reason to care, written to suit the page.
Find out more →Homeowners, retirees, daily readers — in every capital
Australians over 50 control 46% of the country's disposable income, yet receive just 5% of its ad spend. Morning Post readers are exactly this audience — right across the country, and they open us every morning.
A 58% average open rate and an 11% edition click-through rate — when we say someone reads it, they read it. Reader satisfaction sits at NPS +36, well above the media-industry norm.
Source: Morning Post reader survey, May 2026 (n=146), and live sending data across all editions.
The kind of audience that writes back
Verbatim, from our May 2026 reader survey — the readers your message would sit beside.
Only you — I love getting it every morning.
I love the Adelaide focus and the personalised feel of it.
I share the brainteaser with my family every day… we do the quiz together.
A positive morning read makes my day.
Nothing I'd change — honestly, it's great!!
I love the local feel, along with bits of everything else.
You could boost another post. Or you could own the morning.
Most of our sponsors' alternative isn't another publication — it's Facebook and Google ads. Here's the honest comparison:
| Morning Post sponsorship | Facebook & Google ads | |
|---|---|---|
| Who sees it | The same over-50s readers, in every capital, every week | Whoever the algorithm serves it to, fleetingly |
| What it costs | One flat monthly rate | An auction — the price rises as competitors bid |
| Your competitors | Locked out — one sponsor per category | Bidding on the same audience, and on your name |
| The setting | Inside a daily email readers chose and trust | Interrupting a feed built to scroll past |
| Work required | None — we write and design it for you | Creative testing, campaign management, agency fees |
Keep your search ads for people already looking. Sponsorship does the other half of the job: being the name they recognise — and trust — when they do.
Priced to your campaign, not a rate card
We're signing one founding sponsor per category, across the whole network — first in, best dressed.
Every proposal is built around the category and season you care about — with current audience numbers included.
- Your category, exclusive across all six capital editions
- Both placements — masthead + native message — in every edition on your day
- Creative written and designed for you, free
- One monthly report across the whole network
- Billed monthly, cancel anytime — no lock-in
Founding rates apply while founding categories remain open. Once a category's national sponsor is signed, it's closed.
Built for national brands whose customers are over 50
Morning Post suits businesses that sell right across the country to established Australians — especially those already investing to reach the over-50s:
Request a proposal
Tell us your business and category — we'll send current audience numbers, placements and a tailored national proposal, right away.