Our mission is to give Australians over 50 a better start to the morning

Looking to reach the country's most established, most loyal readers?

Partner with Us

15,000+ Australians over 50 wake up to Morning Post every morning.

  • 64%
    of subscribers open the edition every day — nearly three times the publishing average.
  • 84%
    own their home, 67% are retired, and 97% are over 50. Time to read, and money to spend.
  • 6
    capital-city editions, one sponsor per category. Your competitors don't appear anywhere in the network.

Open rate: live sending data, September 2026. Audience: Morning Post reader survey, May 2026.

We earn the trust of our readers every morning.

Let's talk about how your brand can be the one name they see beside the morning news — in every capital city, exclusive to your category.

*Why we ask: Morning Post readers are a scam-wary audience and we protect that trust. Under our editorial policy we decline some categories outright, and every sponsor is reviewed before anything runs.

When are you looking to partner? *