Sponsor the morning inbox of Australians over 50
Morning Post is the free daily newsletter Australians aged 50+ open, read and trust. Sponsor one weekday in your city — exclusive to your category, inside the edition itself.
Pick a city. Pick a weekday. Own it.
Your business appears in every edition on your day, every week — not a one-off ad buy, a standing presence in a daily reading habit.
Pick your city
Six capital-city editions, each written locally for its readers. Founding slots are open in every capital — one sponsor per category in each.
Pick your weekday
You own that day each week as the sole sponsor — with category exclusivity, so no competitor of yours ever shares an edition with you.
We do the rest
Send us your copy, or we'll write it for you at no charge. You approve everything before it runs, and get a plain-English report every month.
| Masthead placement | "Today's edition brought to you by [your business]" at the top of the email |
| Native message | A headline, 40–80 warm plain-English words and your link, beneath the local news |
| Category exclusivity | One sponsor per category, per city — your competitors can't buy in around you |
| Creative included | We write and lay out your message for free, tuned to how our readers like to be spoken to |
| Monthly reporting | Sends, opens and clicks for every sponsored edition — real numbers, honestly reported |
| No lock-in | Billed monthly, cancel anytime |
Inside the morning read — not beside it
Two placements in every sponsored edition. No banners, no clutter — it looks like it belongs, because it does.
Your headline goes here
Two or three warm, plain-English lines about your business — the offer, the reason to care, written to suit the page.
Find out more →Homeowners, retirees, daily readers
Australians over 50 control 46% of the country's disposable income, yet receive just 5% of its ad spend. Morning Post readers are exactly this audience — and they open us every morning.
A 58% average open rate and an 11% edition click-through rate — when we say someone reads it, they read it. Reader satisfaction sits at NPS +36, well above the media-industry norm.
Source: Morning Post reader survey, May 2026 (n=146), and live sending data.
The kind of audience that writes back
Verbatim, from our May 2026 reader survey — the readers your message would sit beside.
Only you — I love getting it every morning.
I love the Adelaide focus and the personalised feel of it.
I share the brainteaser with my family every day… we do the quiz together.
A positive morning read makes my day.
Nothing I'd change — honestly, it's great!!
I love the local feel, along with bits of everything else.
You could boost another post. Or you could own the morning.
Most of our sponsors' alternative isn't another publication — it's Facebook and Google ads. Here's the honest comparison:
| Morning Post sponsorship | Facebook & Google ads | |
|---|---|---|
| Who sees it | The same local over-50s readers, every week | Whoever the algorithm serves it to, fleetingly |
| What it costs | One flat monthly rate | An auction — the price rises as competitors bid |
| Your competitors | Locked out — one sponsor per category | Bidding on the same audience, and on your name |
| The setting | Inside a daily email readers chose and trust | Interrupting a feed built to scroll past |
| Work required | None — we write and design it for you | Creative testing, campaign management, agency fees |
Keep your search ads for people already looking. Sponsorship does the other half of the job: being the name they recognise — and trust — when they do.
Simple pricing, no media-buy mystery
We're opening one founding sponsor per category, per city — first in, best dressed.
Standard rate $1,190/month — founding rates apply while founding slots remain open.
- Your weekday, every week — both placements in every sponsored edition
- Category exclusivity in your city
- Creative written and designed for you, free
- Monthly report: sends, opens, clicks
- Billed monthly, cancel anytime — no lock-in
Founding rates close as each category fills. Multi-city and national packages by enquiry.
If your customers are over 50, this is your channel
Morning Post suits businesses whose best customers are established Australians — especially:
Request available days
Tell us your city and category — we'll email you the sponsor pack with current availability right away.