Sponsorship

Reach Australia's most engaged readers

The 50+ demographic controls 46% of disposable income but receives just 5% of ad spend. Morning Post reaches them every morning — over their first coffee.

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Why the 50+ demographic?

The numbers speak for themselves.

46%
of Australia's disposable income, but only 5% of ad spend targets them
45–55%
email open rates — the highest engagement of any demographic
74%
consider email their most personal channel for brand communication

Sponsorship tiers

Three ways to reach Morning Post readers.

Weather Sponsor

Your brand alongside the daily forecast. Every reader sees it, every day. Ideal for home services, insurance, utilities.

Feature Sponsor

A native content block mid-newsletter in story-driven format. Tell your story through a sponsor spotlight readers choose to read.

Section Sponsor

Own an entire section — Events, Health, Community, or Real Estate. Category exclusivity: one business per category, per city.

Why partner with Morning Post?

 

Category exclusivity

Only one sponsor per category, per city. Your competitors will never appear in the same edition.

6-month minimum

Build real brand familiarity with guaranteed daily placement. No one-off posts.

Multi-city packages

Scale across 6 Australian cities with aligned messaging and local relevance.

Real engagement

These readers open their email. They read. They act. Not impressions — outcomes.

Best sponsor categories

These industries see exceptional results with Morning Post.

Real estate Financial planning Health & wellness Travel Home services Legal services Retirement planning

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Fill in the details below and we'll send our sponsorship packages and pricing.

We'll respond within 1 business day. No obligations.

6
Australian cities
45%+
Email open rates
50–70
Age demographic